Seth Godin is a consistent player in the entrepreneurial space, influencing millions to embrace their inner-creative and best serve their audience. In today’s episode, we uncover how you can make that impact. Seth Godin has had a huge influence over my career, so I’m excited to bring him on (again) to hear about his latest projects and new book ‘The Practice: Shipping Creative Work’. As my first guest on the podcast I did as a productivity parodist, there’s lots to catch up on. This interview is full of countless gems, but what really stands out is being consistent with whatever it is that you want to achieve. In his own words, the toughest part is that “you have to show up, even if you don’t feel like it”.    Seth blogs daily. He’s been doing it for years now. He’s built a huge following with over a million readers, and is the author of over 19 books, including Purple Cow, Linchpin, and This Is Marketing. He’s also the founder of the altMBA and The Akimbo Workshops, which runs online seminars that have transformed the work of thousands of people.  Join our conversation as we explore indispensable tools, inbox zero, working with intent – and his 16ft cedar strip canoe. Talking Points Applying assertion to our work Why Imposter Syndrome doesn’t go away You don’t even need to meet your mentors Seth’s daily boundaries Impact of 2020 on his blogging Seth’s attitude towards uncertainty Defining good taste What we actually mean by ‘hacking’ Seth’s relationship with ‘trap’ emails The trap people fall into when chasing authenticity Quote “Know what your audience wants ten minutes before they do.” Helpful Links The Practice: Shipping Creative Work | Amazon Episode 334: Endless Curiosity with Derek Sivers Hyperfocus: How to Be More Productive in a World of Distraction | Amazon  The Productivity Project: Accomplishing More by Managing Your Time, Attention, and Energy | Amazon  ‘How To Get Your Ideas To Spread’ TED Talk Necessary Endings| Amazon  Ron Finley Teaches Gardening Masterclass Freewrite Inbox Zero: How to Stop Checking Email and Start Finishing It | Amazon Glowforge The Authentic Swing | Amazon TrustYourself.com Seths.blog Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice. If you enjoyed the episode, please leave a rating and/or review wherever you listened to the episode. Also don't forget to check out all of our podcast sponsors found on our podcast sponsors page. And if you want to have easy access to the archives of the show and ensure you don't miss the new episodes to come then subscribe to the podcast in the app you're using.

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