Build an Audience Around Your Customers

If you are the majority shareholder in a company, there's zero dineside to building an audience around your customers. So very build a hiring brand, meaning like a pipe line oftalent that you want to get on board and work for you. But also, like, talk about those customer pain points constantly. I wouldn't try and make more of an essio play yet. You're not ready. Hiring somebody like me, or hiring free lancer, then you become like a manager of a programme. And i would keep writing that leadership forever. A good example of this is the team at base camp. They just became 37 signals again, but they've never changed.