Mixed Signals from Semafor Media cover image

Davos, the Inauguration, and Media’s Place in the New Global Order, with Ian Bremmer

Mixed Signals from Semafor Media

CHAPTER

AI in Marketing: From Hype to Reality

This chapter examines the shift from AI's initial excitement to its practical applications within marketing, focusing on tools that analyze consumer behavior and generate personalized content. It also highlights the complexities of media relations and the necessity for accountability in reporting on public figures.

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