Using Research in Product Development?

Research is not the only thing that brings up ideas, but it does have the impactn like what i try to do. The idea generation happens when all of us kind of come and have those discussions, and something strikes up in son's mind. I think there was a point where we were behind in research and design cycle, then developing cycle,. Like our developers were almost kind of waiting that he gave us this sign ready - or else we were pretty behind. We playing the catch up game for a couple of months. And pessure, then there was a moment where we had caught up. And now there are designs already ready to be picked up for development. So that's also