Today, I’m joined by Bruno Aziza, who has an incredible background in data and technology and is a dear friend of mine. He has held previous positions at Google, Oracle, Microsoft, and AtScale. He’s currently a Partner at CapitalG, which is Alphabet's independent growth fund.

In today’s episode, we cover:

• The importance of starting with first principles. This means defining your set of beliefs, particular identity, and your core center of design for your product. 
• Why you should be competing at the service level for your customers, not the feature level.
• The biggest learning from Bruno’s time as the Head of Data & Analytics at Google Cloud.
• How to approach confrontation in the workplace.

I’m very excited for you to listen. 

And by the way, my book has officially launched! 

You can order a copy of Sales Pitch by going to https://www.aprildunford.com/books 

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If You Want To Skip Ahead:

(00:00) Meet my guest Bruno Aziza

(01:50) Transitioning from a big company to a startup

(06:59) Bruno’s big takeaways from his time at a successful startup

(14:20) How Bruno applies the “center of design” concept to his thinking

(21:00) Connecting with customer pain points

(27:59) Lessons from leading Data & Analytics at Google Cloud

(33:01) Handling workplace confrontation

(35:24) Why being hyper-realistic is a great way to approach cross-functional meetings 

(38:18) Bruno’s role at CapitalG

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Where To Find Bruno Aziza:

LinkedIn: https://www.linkedin.com/in/brunoaziza

CarCast: https://tinyurl.com/TheCarCast

Where To Find April Dunford:

Podcast Website: https://www.positioning.show/ 

Personal Website: https://www.aprildunford.com/ 

LinkedIn: https://www.linkedin.com/in/aprildunford/ 

Instagram: https://www.instagram.com/aprildunford/ 

Twitter: https://twitter.com/aprildunford

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Referenced:

CapitalG: https://www.capitalg.com/ 

AtScale: https://www.atscale.com/

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Production and marketing by https://penname.co/