Behind the glass, a view from the CTV sell side with Richard Brant from Vevo.
The CTV Podcast
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Balancing Viewer Experience and Monetization
This chapter examines the delicate interplay between enhancing viewer enjoyment and effective ad monetization in streaming services. It highlights the challenges of ad frequency management, the impact of repetitive ads on viewers, and the need for a more balanced advertising approach in the connected TV landscape.
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