S06.EP08 - Making Brands Relevant: How to Connect Culture, Creativity & Commerce with Cyril Louis
JUST Branding
00:00
Navigating Cultural Relevance in Branding
This chapter explores how brands can effectively integrate themselves into contemporary culture through innovative marketing strategies and authentic engagement. It highlights successful campaigns and the importance of understanding both slow and fast cultural trends, while also addressing the pitfalls of cultural missteps. The conversation emphasizes the need for brands to remain genuine and empathetic, adapting their messaging to resonate meaningfully with diverse audiences.
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