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How to Cut Carbon Emissions in the Supply Chain
At patagonia, we find it's the tension that creates the innovation. Over 95% of our carbon emissions came from materials in our supply chain. We are tiny, absolutely miniscule on the scale relative to the factories that we buy from. The only way that we could change it is if we got together with other small buyers,. and then were to then incentivise the factories together to do the omissions or invest in cutting carbon. I think thatws solite to discover.