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Is TikTok Really Working?
The pixel has helped in that was like not to be weird creepy product pitch, but there's some proper disparities on tick tock versus T devs. The other thing is because we were spending so little compared to our Facebook and our organic that it wasn't affecting our MER at all. It really can make or break you because you're not going to scale a point five, but you're absolutely going toscale a one five or two.