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Ryan Moran, "Selling the Future: Community, Hope, and Crisis in the Early History of Japanese Life Insurance" (Cornell UP, 2024)

New Books in East Asian Studies

CHAPTER

Resilience in Crisis: The Evolution of Japan's Life Insurance Industry

This chapter explores the life insurance industry's strategic role during and after World War II in Japan, emphasizing its transformation amidst national turmoil. It highlights how insurance was framed as a tool for communal resilience and empowerment, encouraging citizens to view it as a long-term investment despite wartime devastation. The narrative also addresses the evolution of gender roles within the industry, particularly the rise of female insurance agents, which reflects broader societal changes in post-war Japan.

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