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Episode 055 - The Big Idea, the Agora Financial Way

Copywriters Podcast

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Unleashing the Power of Big Ideas in Copywriting

This chapter focuses on the crucial role of developing a 'big idea' in copywriting, detailing a three-step process to elevate ordinary ideas into extraordinary ones. Through examples from financial markets, it underscores the significance of the headline as a manifestation of the big idea, highlighting its impact on marketing content.

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