#569: Meli+, el modelo de suscripción de Mercado Libre y Mercado Pago(Spanish Language Episode)
Let's Talk Loyalty
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Evolving Loyalty: The Mercado Libre Journey
This chapter explores the transformative journey of a prominent brand in Latin America, highlighting its innovative loyalty program evolution from traditional points to a subscription model. It examines the strategic shifts made during the pandemic and draws comparisons with global models like Amazon Prime to enhance customer engagement and retention.
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Transcript
