The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

259. Cognitive Semiotics and Metaphors with Sarah Thompson

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Are You on the Road to Diabetes?

Mixed metaphors are like mixed messages, basically. It can take somebody longer to process and understand what you're trying to communicate. Once you invoke a metaphor, that's the narrative. But if you change the metaphor, it's like changing the story mid sentence. And so if you keep changing your metaphors, it's basically like changing the channel all the time. That would be less motivating, less convincing, but also potentially confusing.

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