The Official SaaStr Podcast: SaaS | Founders | Investors cover image

SaaStr 455: Building to $100M with Duo Security with Jeff Wiss, Head of Marketing, and Lisa Paul, VP of Customer Success

The Official SaaStr Podcast: SaaS | Founders | Investors

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How to Create a Successful Content Marketing Strategy

With creative, I also think of content marketing. The things that we think about when it comes to content marketing is basically the concept of reduce, reuse, and recycle. And so one piece of content can really serve multiple purpose for you,. You can keep it alive and evergreen for months if not years. It's always interesting when you're in a company, and the CEO starts asking you, so when are we going to be in the Wall Street Journal?

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