
Noreena Hertz || How to Restore Human Connection
The Psychology Podcast
Exploring Loneliness Through Mukbang and Beyond
This chapter examines the rise of mukbang as a digital solution to loneliness, revealing how individuals seek connection while eating alone. It contrasts the isolation of solitary meals with the benefits of communal dining and the unconventional ways people are forming connections, such as professional cuddling and AI companionship. The chapter raises critical questions about the implications of replacing genuine human relationships with market-driven alternatives and the role of technology in alleviating, yet potentially exacerbating, isolation.
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