How Do You Get Your Content Strategy Out of Control?

The biggest issue with content strategy is usually the people, right? It's not really, you know, necessarily the technology or the design. You never want to just go willy-nilly into any sort of implementation that involves delivering content to something new. The very first thing that you need to agree on is what is the problem and what is the actual need that you're trying to solve for. And there's so many different aspects of this that are very unique, of course, to the organizations that we work in.