3min chapter

Marketing Against The Grain cover image

Why It’s SO Much Harder To Grow A Startup In 2023… (#133)

Marketing Against The Grain

CHAPTER

The Importance of Social in B2B

Social is a form of word of mouth. It's just like a more visible version of it because you're actually doing it within online communities. Most companies very much undervalue the influence of social. Everything has gotten so hard to measure. The margin of error on that ROI has gotten much, much, much worse.

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