277: How to Book a Meeting With a Senior Executive in Any Industry ( Replay)
The Predictable Revenue Podcast
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Is There a Mass Message That You Can Scale?
We did a project around ransomware and it was kind of an attempt to do exactly what you're saying. The idea was, could we reach out to all of the CISOs at all of these different states and county organizations with a common set of messages? And so we ended up pulling together a bunch of research. So I think there's a mass message that you can push out through scale, things like that. Absolutely. And it's super high value. There was enough information in there that whoever received it could be, this is better information than I already have. That opened up a lot of doors and got a ton of meetings.
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