Analysis of SMB Activity on TikTok and Blue Check Controversy

This chapter delves into an analysis of SMB activity on TikTok, ad spend, ROI, and the potential implications of a bill aiming to ban the platform. X's decision to offer free blue checks to users with over 2,500 verified followers sparks varied reactions, while the evolution of blue checks on Twitter and Elon Musk's connection to them are explored. Additionally, a startup's focus on an anti-algorithmic feed feature is discussed.