19min chapter

Cameron Hanes - Keep Hammering Collective cover image

KHC 066 - “We Must Endure” Speedland

Cameron Hanes - Keep Hammering Collective

CHAPTER

Design and Release Strategy of Brand's Product Line

The chapter explores the limited nature of most releases in a brand's product line while ensuring platforms and feel consistency for customer comfort. It discusses the importance of maintaining a familiar fit for runners, unique color choices, and the balance between weight and performance in a trail running shoe model.

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