Community Creators with Shana Lynn cover image

Get More Referrals by Turning Customers into Affiliates with Matt McWilliams

Community Creators with Shana Lynn

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Retention

Those that participate in affiliate programs probably have a higher retention rate overall. If we did some study, I would bet the retention rate is north of 98% on people who are also affiliates. With any type of membership of community, one of the best ways to frame the promotional side of it is not 40% commission, 30% commission, anything like that. Hey, refer three people. Your membership is free. It's the same number. But when you frame it as refer three people and get a free membership, the value shifts in their minds.

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