Troy: I see them coming up with a format that's very mobile first. Brian is the excellent tech- Sure, very good. He likes to kind of categorize things and make these bolds. Troy: There should be more ads. Why is there so- I want more ads in the world. That's how it goes. Ads are great. We've never said that, Alex. Don't try to push that's in the back. It's like you guys are like the guys in the mop-based life. Two white men, two complaining middle-aged white men ramble without me.