Tech Nest: The Proptech Podcast cover image

Leasing Compliance Monitoring for Affordable Housing with Christine Wendell, CEO of Pronto Housing

Tech Nest: The Proptech Podcast

00:00

How to Overcome the Challenge of Selling to a Larger Customer

When you're selling to a larger customer, you tend to have there's a user and then there's the actual buyer. The person who we really need to like using the pronto platform is the property manager or sometimes somebody on a compliance team. And those personas are pretty different. We learned the hard way that the top down approach is terrible - it doesn't work.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app