Embracing the Future: Pioneering Artist Development in Music

Here’s my fireside chat with Tunji Balogun, Chairman and CEO of Def Jam, and our Trapital Summit. We talked about the evolving landscape of Universal Music Group, fluidity of music genres, the state of hip-hop, and the role of artist development. Hope you enjoy!

04:31 Def Jam's evolution

11:32 Hip-hop’s current state and influence across genres

20:29 Artist development

28:11 Afrobeats' global rise.

This episode was brought to you by music creation platform Splice.