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6min chapter
What the “Whole Self” Movement Means to Marketers
The Marketing Companion
The Implications of Maslow's Hierarchy
Marketing expert says we're in a different place today than prior to the pandemic. People are now moving towards more unfulfilled needs, which is how can I serve something bigger than myself or beyond myself? Marketers should be looking for ways to satisfy customers at higher levels of self-actualization and transcendence.
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