China with Gus Zhu MW
GuildSomm Podcast
00:00
Navigating China's Wine Industry Challenges
This chapter explores the geographical and infrastructural hurdles faced in China's wine production, emphasizing the impact of local agricultural practices and historical investment. It highlights the evolving wine culture among younger generations and the significant economic factors shaping the industry post-COVID. Additionally, the chapter addresses challenges in exports and high production costs, while remaining optimistic about the market's growth potential.
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