Four Pillars, Four Corps Values

We had corps values that said we were going to help people become better than what they ever believed possible. That was the purpose of our company, not about selling blinds. We wanted people to express themselves, express the third e, and have a voice, and not be afraid of speaking up. So now you've got everybody evolving and experimenting and expressing themselves. Now we get to the fourth e, enjoyment. For us, being able to do allthese things that nobody else thought was possible.