
Marketing Lessons from Bestselling Author James Patterson
Novel Marketing
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How to Write Short Stories With James Scott Bell
James patterson worked as a marketing copywriter for j walter thompson, a giant marketing agency in new york city. He learned that much of what i had learned from the english professors was nonsense. In academic writing, students write for the professor. Success comes to students who are best able to parr it back to the professor. Good writing is determined not by what works, but by what appeals to those in power. The business school also believed in pragmatism. It doesn't matter how you do with money, it matters what works and what doesn't. That's the way all business people use different methods for testing a hypothesis.
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