19. Brand Mascots I - DILFs: Charmin, Brawny, and Mr. Clean
Informed Attraction
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The Evolution of the Brawny Man
This chapter explores the cultural significance of the Brawny paper towel mascot and its evolution over the years. It highlights the changing perceptions of masculinity associated with the character, critiquing modern marketing strategies and their effectiveness. The discussion also addresses the implications of corporate branding and its relationship with social issues and consumer trust.
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