I might be more bullish on Jack Rubin's Purdy & Figg than any other brand on which I've personally worked.
That's because not only does the UK-based natural cleaning product brand have the core financial markers of a successful subscription brand (ridiculous repeat rate, low churn, good margins), but it's co-founder and co-CEO, Jack Rubin, has all the markers of a successful ecommerce operator (smart, humble, relentlessly focused on the drivers of his shareholder value–especially contribution margin).
Even after working with Jack as a business coach for months, I was repeatedly knocked back by his insights.
Frankly, this is one of the most insight-loaded episodes I've ever released. Soak it up.
EPISODE HIGHLIGHTS
- [00:00:09] Subscription e-commerce business success.
- [00:06:13] Product experience drives customer retention.
- [00:11:23] Subscription brands prioritize future value.
- [00:17:37] Subscription model with strategic pricing.
- [00:23:19] Testing beats received wisdom.
- [00:25:07] Testing and adapting drives success.
- [00:31:02] Measurement and clear targets drive success.
- [00:36:40] Predicting customer behavior is crucial.
- [00:39:49] Tracking metrics for effective forecasting.
- [00:45:38] Weekly forecasting improves business performance.
- [00:48:55] Data-driven decision making is key.
- [00:51:13] Generosity and thoughtfulness create value.
EPISODE SPONSOR
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REFERENCED IN THE EPISODE:
FOLLOW UP WITH JACK
FOLLOW UP WITH ANDREW
EPISODE MUSIC
