Ita Shav: Passionate Car Decoration

This chapter discusses the concept of Ita Shav, which stands for pain car, and refers to cars that are covered in anime-themed stickers and decorations. The speakers explain the progression from expressing love for a character through wearing merchandise to decorating cars, and mention specific details like Nestle beddies on the dashboard. They also discuss the popularity of Itasha shows in Tokyo and the crossover between anime and car enthusiasts.