Focus Content on Sales-Driven Topics

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Neil Patel and Eric Siu break down how they’re revamping their marketing for 2026, from YouTube long-form vs shorts to webinars, lives, and AI-powered funnels. They share why riffed, story-led videos beat stiff scripts, how better packaging and thumbnails drive the right views, and why they’re prioritizing enterprise ROI over vanity metrics. You’ll hear behind-the-scenes tests with agencies, influencer hires, internal creators, and global expansion, plus how AI-driven agencies like Single Grain are rethinking content, search everywhere optimization, and work-life balance in a world of SpaceX-level grind.

Key takeaways:

• Riffed, conversational videos beat stiff scripts for real YouTube growth.

• Let sales and client demand choose topics, not vanity views or likes.

• Roundtables, lives, and webinars turn enterprise content into high-intent leads.

Chapters:

(00:00) SpaceX culture and work-life balance

(01:34) Why are intense hours breaking families

(01:45) Revamping our 2026 marketing plan

(02:01) Long form YouTube, scripts vs riffing

(03:36) Thumbnails, packaging, and YouTube hooks

(05:55) AI-focused pitch for Single Grain

(06:10) Short-form content and agency ROI

(09:11) Testing roundtable video formats

(13:06) Hiring influencers vs in-house talent

(18:05) Global expansion, enterprise focus, and email

(19:06) Going live, webinars, and community

(19:40) Wrap up and subscribe CTA

𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟

Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer.

🎙️ Learn More About the Hosts

Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial

Neil Patel: https://www.youtube.com/@neilpatel

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