The Sweet Spot of Collaboration in Analytics and Data Science

I think the important point there about delivering quickly is proving value quickly. And then, yeah, acceleration through to being able to prove the results, prove the concept, prove the value is absolutely critical, right? So over time, you see actually quite a sharp reduction in the number of failed experiments or failed tests. Now, one could argue that's a consequence of, I guess, a lack of ambition, but in low relatively low-mature businesses, there's so much opportunity out there. Exactly. That's a great space to be in. Yeah. The sweet spot for me for collaboration is, you know, that business conversation where you've got bright, capable people who can essentially