The Evolution of Ticket Sales – Matt Peterson, SF Giants
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
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A Journey Through Sports Sales
This chapter explores the 26-year career of a sports business professional, from selling mini plans for a minor league team to working with major league franchises. Key insights include the significance of resilience in sales and the transferable skills developed through ticket sales roles that enhance various career paths in sports.
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