How Do You Make the Most Out of a Shoestring Budget?

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I love the kind of zero to one stage of SaaS companies and helping them get their initial traction. I especially have a soft spot in my heart for like indie hackers and bootstrappers who are just kind of making it work nights and weekends and literally don't have a budget whatsoever. There's a couple of starting points that really help with working on a shoestring budget, especially when you're kind of going up against one of the big guys. And so I had to learn it really the hard way and kind of through necessity because a lot of startups I was working with or helping were not VC backed.

Corey got the marketing bug at college and hasn’t looked back. Now an SaaS founder and with his own newsletter, he opens up his playbook.

As writer of the Swipe Files, Corey has more than 10k subscribers and growing. He’s also the founder of SwipeWell, a tool dedicated to helping you save, organize, and reference marketing examples so you always have them when you need them most.

Daniel and Corey get into why SEO is a magic tool, why there’s always a danger in averages, and why becoming an independent thinker is the goal.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Corey:

LinkedIn: linkedin.com/in/corey-haines

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

0:00 Intro

04:23 The Race to Succeed

07:56 Solving The Annual Subscription Problem

08:26 The Magic of SEO