Forecasting CAC in Uncertain Times
Ecommerce Playbook: Numbers, Struggles & Growth
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Predicting Consumer Confidence
The consumer confidence index is in terms of dramatic changes month to month. It normally doesn't change unless there's massive worldwide or countrywide event. The macroeconomic environment will move suddenly. There are outliers. But other than that, it will move in a slower fashion. We can use that to kind of be a component to represent macroeconomic factors.
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