19min chapter

Nikonomics - The Economics of Small Business cover image

01 - FREE Business Advice - Target Industries, Geographic Focus and Scaling Strategies for a Service-Based Company

Nikonomics - The Economics of Small Business

CHAPTER

The Journey of Taking Over and Scaling a Company

The chapter follows the personal journey of the speaker who unexpectedly took over a struggling company and turned it profitable within a month, leading to a significant lifestyle change. They discuss challenges faced, financial struggles, the importance of controlling money, and the strategy of focusing on their strengths while hiring implementers. The dialogue also touches on scaling the company, customer acquisition strategies, risk aversion, and the necessity of understanding the business model and competitive pricing.

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