Why Sports Rebrands Are So Hard with Jon Contino
A Change of Brand
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What About the Stencil?
I could definitely see them rebranding within less than 20 years, like totally new name and everything. The Washington football team had that action-oriented typeface. Then they had a stenciled W that they put on things. I'm pretty similar to what could happen in corporate rebranding you know there's a lot of cultural aspects a lot of leadership aspects that will trickle down into those decisions around the execution.
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