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The Mark Ainsworth Episode

The Alternative Data Podcast

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The Importance of Data Science

Mark Insworth was global head of analytics for Telefonica Smart Steps. He says his first attempt at creating a product based on tower data was a colossal failure. From there he moved to the transport sector, working with consultants who were using semi-refined data in order to answer all sorts of questions. The most interesting thing I think from that experience was the meta lesson about the folly of trying to leap straight to a product.

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