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The Mark Ainsworth Episode

The Alternative Data Podcast

CHAPTER

The Importance of Data Science

Mark Insworth was global head of analytics for Telefonica Smart Steps. He says his first attempt at creating a product based on tower data was a colossal failure. From there he moved to the transport sector, working with consultants who were using semi-refined data in order to answer all sorts of questions. The most interesting thing I think from that experience was the meta lesson about the folly of trying to leap straight to a product.

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