Evergreen: The Opposite of Live Launching

There are two types of evergreen, and they're kind of the opposite of live launching. One is when you put something on your site and people can buy it at any time. Human beings need a deadline in order to take action. There's no immediate incentive to purchase now. That excitement just dissipates because they don't have totake action. The second type of evergreen is this nurturing myth,. We're told that, oh, well, we have to nurture people...