Who Can Even Do Brand Strategy? - Tom Donald, Strategy Lead
Sweathead, A Strategy Podcast
00:00
Brand Purpose Answers a Question of Meaning
The impact of data on branding and advertising is coming into sharper focus. I think Byron Sharp, Bob Hoffman and Mark Ritzen are like our Kurt Cobain, right? They're the Ivana moment where all that unnecessary complexity, it can't survive anymore. You've gone into this bizarre like nerdy engineering phase a little bit like what strategy did. And so I do think the emergence of real numbers and we can debate them and look at them as meaningful.
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