13min chapter

The Innovation Show cover image

Alison Taylor - Higher Ground

The Innovation Show

CHAPTER

Navigating Narratives in a Digital Age

This chapter explores the democratization of information through the internet and social media, leading to challenges in controlling narratives for businesses. It discusses the power shift towards individuals sharing real-time events and the rising bottom-up movement for change. The chapter also delves into misconceptions around sustainable business practices and the expanding complexities of corporate responsibility in the modern world.

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