Sustainability sells in the US consumer market
The McKinsey Podcast
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The Role of Sustainability in the Economy
The report looked at the impact of environmental claims on consumer behavior. The study found that there are certain claims in certain categories that absolutely can be a differentiator, but they might be table stakes in another category. Vinnie: Inflationary impacts aren't impacting sustainability the way we thought. We actually have been surprised because we've seen some trading, things like organic, there's been some trading downs and penetration down.
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