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The Impact of Social Media on the Interaction of Users
I think it is tremendously important in my view that, you know, big private sector companies like Meta are expected to explain themselves and explain their technology more fully. My view is that even if these cards and indeed even the user controls, which allow people in effect to curate their own, their own feeds, they're not used by the majority of users. I think it is important that that is shown not to be the case. And then, particularly as we move towards or deeper, if you like, into the kind of AI era and as generative AI has, as we've all seen, erupted in significance recently. It will become ever more prevalent in the way in which people interact