S2 E5 | Benchmarking in Business: Types and Benefits
The Circuit Breaker
Prototyping to Learn
When you do consumer benchmarking, you want to bring very technical people into that as well. Because you want them to hear the words. And so in the book we just launched into five skills of innovators, this is prototyping to learn. This is a set of things that help us at the boundary of language. The first round of job interviews are usually around, they're either phone interviews or video conferences and it's all about the language they use. But ultimately they get to this edge of language that they can't,. they can't, they don't have words for it anymore.
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