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Nancy Duarte: Why storytelling is vital to entrepreneurship

Pattern Breakers

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What Are the Best Books to Get You Down the Learning Curve?

A lot of the founders that we work with are interested in what types of books can they read to, to quickly get down the learning curve on topics. I always recommend what's called the writer's journey by Chris Vogler. That helps you get your head around archetypes and story. Brian Chesky did story board at Airbnb. He actually hired some of those people to help him. Like he, they created storyboards of the customer experience.

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