4min chapter

LEVELS – A Whole New Level cover image

#140 - Non-technical SEO: How high-quality, standout content will always win | Nick Jordan, Mike Haney, & Ben Grynol

LEVELS – A Whole New Level

CHAPTER

How to Pair Quality With Relevance and Longtail Content

Healthline.com has 31 writers on staff and costs over 500,000 dollars a month to run. The site produces eight thousand pages in a year; it can't hold people accountable if they don't document their actions. Longtail content such as parking tickets is hard because there are so many different types of motion that need to be dealt with at the same time. It's not possible to just have that oversight on everything as you scale tha team.

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