Personal Branding Is a Long Term Strategy and Play

Dale: I think there's a happy medium in here. It sounds like to where what you outlined earlier, I think is more of probably ideal for the typical rep. Dude, you don't got to be a thought leader. That's not what personal branding is. Those are two separate things. And if all you did was use your LinkedIn to proactively connect with prospects, like and comment their stuff, send messages to them,. Use the audio, the video, that kind of stuff and use it to connect with your peers. So I think that's probably more typical and doable anyways. But I love Dale's tip there because that's one thing I noticed about Dale. He