Rory Sutherland on Alchemy
EconTalk
00:00
The Psychology of Consumer Choices
This chapter delves into the psychological factors that influence consumer decision-making, emphasizing risk aversion and the impact of branding. It also examines the social intricacies involved in navigating unfamiliar environments, like ordering coffee at Starbucks, revealing how these experiences shape our behavior and perceptions.
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Transcript
