The Marketing Book Podcast cover image

489 The Content Entrepreneur by Joe Pulizzi

The Marketing Book Podcast

CHAPTER

Audience Engagement and Content Strategy

The chapter emphasizes the importance of observing and listening to the audience to tailor content effectively. It discusses strategic content repurposing and the significance of having clear goals in mind. The focus is on building relationships with the audience through valuable communication and shifting towards a more helpful approach in marketing.

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